A clean sweep of a campaign for a golf brush company.
Overview
A new DTC e-commerce tile company struggled with paid marketing, managing in-house and with an SEO partner. I initially partnered with them on Meta ads in May and took on all their paid ad channels by July.
Challenge
Karma Water had never run a digital media campaign for their line of vitamin and probiotic waters. They turned to our team to help strategize, plan, and launch a paid social campaign with the objective of boosting sales during a pandemic induced decline in the category overall.
Solution
Deployed a geo-targeted social media campaign delivering high impact lifestyle videos to our key target audiences that live within a 10-mile radius of retailers that carry Karma Water.
High-Level Results
11M
Meta ads reached over 11M potential customers at a 7x frequency, generating awareness of Karma Water
61k
61K clicked through to the site to learn about the product
2.7k
2.7K used our retail store locator tool to find the closest store where they could purchase Karma Water
5%
3 months into the campaign, Karma Water sales increased 5% in the grocery category and saw increased distribution
Here is a referral that goes right here. Take a minute to write an introduction that is short, sweet, and to the point. Here is a referral that goes right here. Here is a referral that goes right here.
-Chris Mallinson, Co-Founder, Dimple & Divot