Unlocking the door on ad performance
Overview
Level was scaling paid media and losing confidence in what it was buying. ROAS felt low and the reporting explained nothing. Bromley Digital audited the account, found conversions had been triple-counted for 18 months, rebuilt the structure, and took over management. In 60 days, spend came down on both platforms and revenue went up on both.
Challenge
Tracking had triple-counted purchases for 18 months, so Level had never seen its real numbers. Google Ads carried 38 ad groups in a single campaign against a best practice of 5 to 10, with target ROAS bids ranging from 50% to 8,000% and a CPC cap quietly working against them. Meta ran at a 1.44 ROAS with a $215 cost per order on a $309 average order value, barely breaking even before cost of goods.
Solution
We showed Level the tactics, not just the results. Then we pulled spend back to stop the bleeding, cut what was failing, consolidated 38 ad groups to 12, removed the conflicting bid cap, and rebuilt Meta around profit instead of volume.
By the Numbers
60
60 days of active management. Enough time to move every core metric into positive territory.
34%
34% ROAS lift on Google, to 4.1. Spend down 20%, revenue up 9%.
90%
90% ROAS lift on Meta, to 2.2. Spend down 37%, revenue up 19%.
62%
62% better cost per acquisition, to $70. The lowest point of the year.
Result